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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad - College Essays

BONGO.. Always American Made - Analysis Of Bongo Jeans Ad

Jim Burnett
This ad for Bongo jeans is from the April issue of Seventeen
magazine. The ad gives no written description of the product. Only symbols
and hidden messages are used to draw in the reader and stir up interest in
the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing. He is apparently nude behind
a card table, wearing only his shoes, with his jeans draped over him. His
briefs are on the floor under the table, reinforcing the fact that he is
nude. He has a look of disbelief on his face, but at the same time, he
looks happy and content. It is almost as if he is thinking, "Oh no, now I
am nude. What will I do ...

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is one of the most
powerful images in the ad. I believe they are there to counteract the
sexual overtones and idea of risk-taking in the ad. Milk is included as if
to say, "Even though these two young people are probably going to have sex
when the game is finished, they are wholesome, good people." Milk works
much better than using soft drinks, for example. If the makers of the ad
had used cola for instance, the reader could not have really known if the
liquid in the glasses was cola, dark beer, or liquor. By using milk, the
people who produced the ad made certain that the reader could make no
mistake about what the glasses contain.
Surrounding the border of the ad are playing cards. I believe they
represent the idea of gambling and a "Devil may care" attitude. The cards
convey to the reader that its all right to gamble and take chances. They
seem to say, "If you wear our jeans, you can take chances and still be in
control." Teen age girls are looking for this type of ...

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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad. (2008, January 18). Retrieved April 18, 2024, from http://www.essayworld.com/essays/BONGO-Always-American-Made-Analysis-Bongo/77691

"BONGO.. Always American Made - Analysis Of Bongo Jeans Ad." Essayworld.com. Essayworld.com, 18 Jan. 2008. Web. 18 Apr. 2024. <http://www.essayworld.com/essays/BONGO-Always-American-Made-Analysis-Bongo/77691>

"BONGO.. Always American Made - Analysis Of Bongo Jeans Ad." Essayworld.com. January 18, 2008. Accessed April 18, 2024. http://www.essayworld.com/essays/BONGO-Always-American-Made-Analysis-Bongo/77691.

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PAPER DETAILS

Added: 1/18/2008 11:49:23 PM
Category: Arts
Type: Premium Paper
Words: 550
Pages: 2

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