Deregulation Of The Airline Industry
The airline industry has been subject of intense price competition since
it was deregulated, and the result has been a number of new carriers which
specialize in regional service and no-frills operations. These carriers
typically purchase older aircraft and often operate outside the industry-wide
computerized reservations system. In exchange for these inconveniences,
passengers receive low fares relative to the industry as a whole. This research
examines two low fare air carriers, ValuJet and Southwest Airlines. By
investigating these air carriers, we can better understand the economic impacts
of price versus service in the airline industry as a whole, as well as, the
impacts on ...
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and whether the
carrier was able to afford to purchase them. Companies such as Southwest
recognized potential for low fares, and began building a niche for themselves by
offering low fares with equivalent low levels of service. Southwest's success
gave rise to a new generation of low fare airlines, with ValuJet entering the
market in the early 1990's. Unfortunately, ValuJet suffered a string of
accidents which brought the future of this air carrier into question.
ValuJet is a ...
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