Disposable Diapers


With over 1.6 million pounds of non-degradable finding their way into garbage dumps across America, many Americans are turning toward a more environmentally safe diaper for their babies to avoid the continued build-up of non-degradable diapers. Americans spend approximately $2.7 billion dollars per year for , but that number has been shrinking due to the encroachment of cloth diapers and delivery services with an estimated $400 million in sales each year.
Needless to say, the disposable diaper market is a huge, billion-dollar industry. These products are especially attractive to dual-income families and single parents who don't have the time to wash cloth diapers and don't want to spend ...

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Given this gap in the market, Bio-Diapers has been developed to provide ecology-minded consumers with an environmentally safe disposable diaper. This new line of biodegradable will feature all the elements that are popular among users of , but will include that added benefit -- biodegradability. The revolutionary new advancement in the disposable diaper market will attract consumers who are concerned about the environment as well as those consumers using cloth diapers and diaper services because the currently on the market are non-degradable.
Bio-Diapers will be available for babies ranging from newborns all the way up to 30 pounds and over. We will offer them in a variety of colorful designs and pad sizes. Our marketing objectives and strategies are highlighted in the following pages. We anticipate placing Bio-Diapers on the market by the summer of 2000.
As you can see, the executive summary for Bio-Diapers is not a long, drawn-out account listing all the profit ...

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to begin with, slowly moving to large retail chains and supermarkets. It is our goal to supplant the need for regular disposable diapers.
As you can see, the sample introduction starts with an explanation detailing the reason for the plan and quickly moves into supporting evidence that plainly illustrates the need described in the preceding sentence. From the first paragraph, the introduction moves into the second paragraph that details the whole thrust of the plan. The readers learn that the proposed product is a biodegradable diaper that is priced very competitively with regular disposable diapers. It also goes on to indicate an entry point into the market that provides a better ...

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PAPER DETAILS
Added: 9/5/2008 07:43:20 AM
Category: Miscellaneous
Type: Premium Paper
Words: 9414
Pages: 35

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