Exporting Purell Hand Sanitize
This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market.
Purell Must Gain Greater Market Share
Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors have entered the hand sanitizer industry, which is now worth over $400 million every year, Purell’s market share is diminishing. Although still the market leader in the industry, GOJO must fight for revenue opportunities. One way to do ...
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Industries’ product, Purell Instant Hand Sanitizer, in India. Penetrating the Indian market would be mutually beneficial for both GOJO and India.
Product
Purell Instant Hand Sanitizer is a portable supplement to routine hand washing. Although 80 percent of disease is spread by contact with the hands, Purell kills 99.9 percent of most common germs. Therefore, Purell is and effective tool that promotes proper health and prevents the spread of disease.
In 1997, GOJO Industries, a privately owned company, introduced its hand sanitizer for retail sale. Since then, the hand sanitizer industry has exploded in the US to and industry worth $400 million per year. Many public competitors such as Dial and Colgate have entered the market. These larger competitors maintain extensive advertising budgets, which are being used to increase their respective market shares in the hand sanitizer industry. Although GOJO’s Purell brand remains the market leader, its share of ...
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for hand hygiene and professional skin care products. Since 1946, this privately owned company’s goal to pursue well being through health skin and hand washing has remained the same.
GOJO markets its products mostly through retail stores and distributors, which bring GOJO’s formulations and educational programs to consumers. Institutional customers include schools, manufacturing plants, hospitals, nursing homes, restaurants, automotive service and repair shops, arenas, recreational facilities, and commercial buildings. (FT3) The products vary in size and are customized to best suit the varying consumer’s needs. For instance, GOJO’s Painter Hand ...
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Exporting Purell Hand Sanitize. (2005, July 4). Retrieved April 24, 2024, from http://www.essayworld.com/essays/Exporting-Purell-Hand-Sanitize/29514
"Exporting Purell Hand Sanitize." Essayworld.com. Essayworld.com, 4 Jul. 2005. Web. 24 Apr. 2024. <http://www.essayworld.com/essays/Exporting-Purell-Hand-Sanitize/29514>
"Exporting Purell Hand Sanitize." Essayworld.com. July 4, 2005. Accessed April 24, 2024. http://www.essayworld.com/essays/Exporting-Purell-Hand-Sanitize/29514.
"Exporting Purell Hand Sanitize." Essayworld.com. July 4, 2005. Accessed April 24, 2024. http://www.essayworld.com/essays/Exporting-Purell-Hand-Sanitize/29514.
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