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Film Marketing In Australia - College Term Papers

Film Marketing In Australia

It seems Australia's film success is not determined by its quality but by its box office returns. The national identity of Australia has become nothing but a market strategy. The future of the Australian film industry seems doubtful, as it cannot command the crowds necessary to sustain high enough box office dollars, or market films sufficiently to attract local audiences.
Sustaining a productive innovative film industry seems dependent on the complex process of acquiring film funding, and the prospect of future funding bodies.
Distributors and Exhibitors seem to add to the difficulties of getting local audiences to see Australian films as the major players seem to control who sees what, ...

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product in cinemas everywhere.

Australian filmmakers think that marketing and selling of a picture is a dirty exercise and that someone else should do it. Researching target markets and market testing are foreign and not preferred by Australian filmmakers yet this may be necessary in order to achieve cinema attendance.

Some actors in Australia make it clear from the beginning that they don't do publicity, however some actors say there isn't enough publicity for actors involved in film. This site looks at publicity as a potentially cost effective option for the low budget Australian filmmaker and how publicity is handled in the American film industry.

This site explores the successful marketing of Dating the Enemy and how sometimes the competition is just too great, when a film like Kiss or Kill opens on the same night as Men in Black.

The prospect of marketing Australian film overseas before bringing films to local screens may attract Australian audiences, as they ...

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Film Marketing In Australia. (2006, May 3). Retrieved April 19, 2024, from http://www.essayworld.com/essays/Film-Marketing-In-Australia/45357

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PAPER DETAILS

Added: 5/3/2006 12:53:35 PM
Category: American History
Type: Free Paper
Words: 386
Pages: 2

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