How The Scales Of Inequality A


I am using the sports industry as a medium to illustrate re weighted in favour of males. In particular, we are looking at the ways in which women are breaking through the barriers into areas that could not have been envisaged fifty years ago.
The sports industry is extremely diverse and is currently experiencing rapid growth and development. The industry¡¦s profits run into billions each year. The business of sport has certainly not been immune or isolated from gender inequalities.
Traditionally, professional sports management has been the exclusive realm of males. Sport is often regarded as one of societies most traditional male institutions. However, one of the most important phrases of ...

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and available to women. Although recent changes within sports leagues, such as professional women¡¦s football has opened the doors to women ¡V it is found that they rarely attain positions of power and wealth. It could still be argued that women have not been accepted into the industry, as the roles offered within it tend to be opposed to the typical ¡¥ideology of women¡¦.

Soccer is the most popular sport in the world with over 117 million players across 175 countries. There are now over 8 million women playing the game worldwide. It is no longer just a sport for men. Speed, agility and tenacity are among the most important factors for success in soccer. All of these are qualities that women have in abundance.

And not only are women becoming more prominent as soccer players, they are also breaking the closed ranks of refereeing. In September, huge progress was made in the field of female refereeing when, for the first time in the world, control of a senior mens' match ...

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Bandura illustrates that young children acquire sex role behaviours through imitation, identification and observation of parents, teachers, media, personality and peers. Sex differences are reinforced through the pattern of childhood games for example, if a girl was given ¡¥Action Men¡¦ to play with, although they may play with them for some time, they will have a natural tendency to favour toys that will encourage their traditional female roles. The continued existence of toys such as ¡¥A La Carte Kitchen¡¦, ¡¥Barbie and Ken¡¦ and ¡¥Cindy¡¦ simply reinforce the stereotype typically associated with women in the past is still present in a huge way.

It has been suggested that ...

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PAPER DETAILS
Added: 1/6/2007 10:06:45 AM
Category: Miscellaneous
Type: Free Paper
Words: 1755
Pages: 7

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