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Is Your Body Clear - Online Essay

Is Your Body Clear

We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and ...

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for sale for the face, hair, and body. One of their newest products is called Body Clear„§ Body Wash.
I found this particular ad in a magazine strategically placed toward the front between two different articles. This magazine, YM, is typically intended for young females between the ages of 13 to 19. The target audience for the body wash would therefore have to be intended for these teenage girls.
Before we can examine the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. Standing next to the bottle of wash in just a towel is the famous Neutrogena girl, Jennifer Love Hewitt. At the top of the page in big, bold, red letters appear the words, ¡§Clear skin from head to toe.¡¨ Underneath this slogan is the caption that introduces the new body wash, ¡§Neutrogena„¥ Body Clear„§ Body Wash ...

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Is Your Body Clear. (2007, December 29). Retrieved April 25, 2024, from http://www.essayworld.com/essays/Is-Your-Body-Clear/76638

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"Is Your Body Clear." Essayworld.com. December 29, 2007. Accessed April 25, 2024. http://www.essayworld.com/essays/Is-Your-Body-Clear/76638.

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PAPER DETAILS

Added: 12/29/2007 01:13:06 PM
Category: Miscellaneous
Type: Premium Paper
Words: 1225
Pages: 5

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