Japanese Media Overview
Physically, the mass media in Japan are quite similar to those in any developed nation, although perhaps somewhat more advanced. In organizational structure, however, Japanese media are unique. Individual elements of the Japanese media mix may resemble counterparts in other nations, but the combination is purely Japanese.
The primary characteristics of Japanese mass media are the influence of the national daily newspapers and the Japan Broadcasting Corporation (Nihon Hoso Kyokai, or NHK) and the relative lack of localism.
The importance of newspapers
Japanese media are dominated by five national daily newspapers. The Asahi, Mainichi, Nihon Keizai, Sankei and Yomiuri Shimbun (newspaper) ...
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the world, with 578 copies per day for every 1000 people (Cooper-Chen, 1997, p. 52).
Local newspapers are smaller than the nationals, and many are published only once or twice a week, even in cities with populations above 100,000. However, the national newspapers all have regional sections.
The national daily newspapers are also involved in other media. All of the commercial television networks are either affiliated with or owned by a national newspaper (Cooper-Chen, 1997, p. 115). They are also heavily involved in radio broadcasting, although their presence is less influential.
Japanese book and magazine readership are also quite impressive. In addition, Japan has a thriving comic book, or manga, industry. Japanese comic books are for all ages and all types of people. One can see people reading manga in restaurants, coffee shops, trains, buses, even schools and offices. Sales of manga for 1984 totaled 297 billion yen (US$ 1.2 billion), although this figure does not include ...
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Japanese Media Overview. (2005, January 21). Retrieved April 26, 2024, from http://www.essayworld.com/essays/Japanese-Media-Overview/20937
"Japanese Media Overview." Essayworld.com. Essayworld.com, 21 Jan. 2005. Web. 26 Apr. 2024. <http://www.essayworld.com/essays/Japanese-Media-Overview/20937>
"Japanese Media Overview." Essayworld.com. January 21, 2005. Accessed April 26, 2024. http://www.essayworld.com/essays/Japanese-Media-Overview/20937.
"Japanese Media Overview." Essayworld.com. January 21, 2005. Accessed April 26, 2024. http://www.essayworld.com/essays/Japanese-Media-Overview/20937.
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