Marketing Of An Innovative Ide

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labor. Actually, lots of people enjoy, and prefer to work on their own automobiles. You can save a lot of money from the cost of labor and unnecessary maintenance. Doing it yourself also gives you reassurance of the job being done thoroughly and correctly the first time. Not all work though, is considered feasible to be done by the do-it-yourself mechanic. An average person is not going to take an engine out of the vehicle and do an overhaul. What they can do though, is change parts, filters, fluids, tires, and perform many other routine maintenance tasks. A lot of these jobs involve having to lift up the vehicle. Usually what you have to do is get a jack, lift up the vehicle, place a stand underneath, and then lower the vehicle on to it. The stand is necessary if you need more than one corner of the vehicle lifted at once. This could be a time consuming process. The first thing you usually have to do is find that jack from the trunk. Once you do that, you then have to figure out ...

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rusting and freezing. This would prolong the life of the product. This innovative product would be a great opportunity to take advantage of this growing economic market of people working on their own vehicles.
Proper marketing of this product would be very important for its success. Demographic segmentation would be a likely start. It would not make sense to target high-income individuals or families. People who drive Mercedes and BMWs are not likely to work on their own cars. Beside the complexity of these vehicles, money for maintenance and service is not usually an issue. Your target for income level should reflect that of the average do-it-yourself mechanic. Another target market ...

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