Marketing

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service” (Princeton, 2010). This student’s definition of marketing is the process involved with creating a product or service, from the step of creating it to the final stage of the consumer using it. Marketing involves a great deal more than just advertising, the marketing mix sums it up nicely; the marketing mix is the four P’s: product, place, promotion, and price. Marketing takes in all aspects of the product or service, from the development of the product or service to the purchase by consumers.

Importance of Marketing

From the definitions above one can easily see why marketing is important to organizational success. Organizations need to place a high significance on the marketing departments with planning. Each product or service should have a marketing plan. The marketing plan “consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marking effort” (Keller & Kotler, ...

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