Mcdonaldization Of Society 2


If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world” (Ritzer, 1996, 1). Nearly ever aspect of today’s society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). I observed three East Side Mario’s Restaurant’s establishments while the ...

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Mario’s concept. East Side Mario’s Restaurants Inc. is one of the millions of business’ that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control.
With the assistance of Bernard Platt, Vice President of Marie Callender’s Pie Shops, Inc., former Vice President of East Side Mario’s Restaurant, Inc., I will offer a condensed presentation of East Side Mario’s history to get you familiar with the business. East Side Mario’s Restaurants, Inc., is a wholly owned division of Marie Callender’s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario’s Restaurants, Inc.) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today ...

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All employees have specialized jobs to divide the work load/streamline, including: host’s/hostess’, bartender’s, server’s, cook’s, dishwasher’s, salad bar attendant’s, cleaning staff, cocktailer’s and management.
To simplify the product the menu is limited and specializes in American/Italian food. They offer easy, quickly made finger food appetizers and unlimited soup/salad and bread which is prepared in just seconds.
ESM puts you, the customer, to work the minute you walk into the restaurant. Their may or may not be a host/hostess at the front. In the place of service staff you will definitely find a horn on a taxi stand so that a customer may call for service to the front ...

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Added: 4/13/2004 04:17:43 AM
Category: Miscellaneous
Type: Free Paper
Words: 3294
Pages: 12

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