Nike Company Profile


Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products.
Nike is the largest seller of athletic footwear and athletic apparel in the world. The Nike swoosh is one of the most recognizable business logos on earth. It is more than a symbol of great brand marketing. Nike has revolutionized the way companies approach the athletics market. The company digs into any niche related to sports, including technological breakthroughs, retailing, sports management and sports promotion.
Nike deals in a very consumer ...

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and it has been a dramatic success.

(millions of dollars) 1999 1984 1989
Total Revenue 8,777 3,790 1,711
Total Net Income 451 299 167

They have built a remarkable company, which has emerged as one of the world's greatest brand names. It is said that Nike posesses a reputation comparable to those of McDonald's and Sony . Nike has outpaced its closest rivals.
Moreover, this success is reflected by the stock price of the company. During 1994 and 1997, the stock price nearly quintupled.$100 invested in Nike stock ten years ago would have been worth $ 1,432 on May 31, investment in the S&P 500 Index would have been worth $ 527.

Why such a success? In launching Nike, Knight paid attention to several emerging trends:
· The rapidly growing interest in sports, both as participatory and viewing event.
· The sharply increasing adulation of top athletes.
· The obsession with health and physical activity.
· The centrality of sports among teenagers' lives.
· The increased ...

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bags and accessory items; and a line of equipment under the Nike brand name, including sport balls, timepieces, eyewear, skates, bats…Nike also owns a line of dress and casual footwear and accessories under the brand name Cole Haan.
Bauer Nike Hockey Inc, Nike's subsidiary, manufactures and distributes ice skates, skates blades, in line roller skates, etc… The headquarters are in Montreal.

Nike's sales are composed of:



Major business line % in Nike's revenues
Footwear 59
Apparel 33
Equipment and others 2
Other brands 5

The revenues per region:
Regions 1999 1989
United States 57 % 80 %
Europe 26 % 14 %
Asia 10 % 2 %
Americas 7 % 4 %

3) Financial Highlights.
...

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PAPER DETAILS
Added: 8/14/2005 01:01:46 PM
Category: English
Type: Premium Paper
Words: 2687
Pages: 10

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