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Nike Organization and Working Conditions Case Study - Online Papers

Nike Organization and Working Conditions Case Study

Introduction to the Nike Case

Nike is one of the most recognized brand names for athletic shoes and apparel all over the world. Phil Knight and Bill Bowerman founded Nike in Beaverton, Oregon. Early on, the company identified its overall strategy of providing quality sports equipment. The mission statement of Nike reads "To bring inspiration and innovation to every athlete in the world", Nike then goes on to define what the word athlete means. The Nike mission quotes Bill Bowerman who said: "If you had a body, you are an athlete." With this mission statement, every individual who ever lived and will live becomes a potential customer for Nike products.(NikeHomePage, Mission, ...

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scrutiny in the 19th century; the cotton mills and paper mills were put under a microscope during the Industrial Revolution. All modern companies go through the scrutiny today. As a result, many good and valuable outcomes were imposed by society on the organizations. Trade unions and collective bargaining resulted due to poor working condition and safety issues during the Industrial Revolution.
Due to press and human rights investigations of the situations mentioned in the previous paragraph, Nike is taking active step to control the problem. Many of the policies implemented still fall short of the requirements of fair business practices. In fact, many of Nike's problems have the Supreme Court and the entire business community considering what constitutes free speech and the role of advertisements. (Gearan, 2003)

Strategic Analysis of the Organization:

In the journal article "What is strategy?" the author, Porter, states that the current environment in which ...

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setting up their own manufacturing plant. Rather they concentrated heavily on the R & D of designing exceptional athletic shoes, and over the years, other athletic goods to add to their constantly growing product lines. Nike marketing and sales has been the talk of many management and marketing focus groups. The ability of the company to constantly recruit and market sportspeople from all walks of life in countries around the world is incredible. The quality of the products compared to its nearest competitors is also very competitive. In the international market, Nike has been able to target individuals who are very brand and style conscious.
When organizations know and ...

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PAPER DETAILS
Added: 2/16/2016 09:17:22 AM
Category: Business
Type: Premium Paper
Words: 3710
Pages: 14

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