Pantaloons Retail India Limited

Case Study2: Pantaloons Retail India Limited


This case talks about Pantaloons Retail India Limited, a growing company in the still nascent apparel retail sector in India. The case has brief description of the Indian Retail industry and the changes happening in the industry with the development of smaller cities and towns and also about the customers changing behavior. The case then discusses about how Pantaloons have are capturing this market and the evolution of the Pantaloons store brands.

About the Indian Retail Industry:

The Indian apparel retail industry is amidst a revolutionary phase and is booming. The change in the apparel retail industry is not only in the ...

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With the highly changing consumer behavior, increasing number of malls, increased buying behavior of consumers, brand awareness among consumers, realization of the advantages of shopping with organized retailers such as convenience and availability of wider assortments, the market share of organized retail is expected to go up by over 80% in the next five years. (Namitha Bhairaviya, 2010) Also, the increased demand for luxury products amongst the middle class and the growing ‘mall culture’ which is driving more youth to shop in the malls have been a driving force for the organized retail sector.

Except for a few companies, the industry has not upgraded itself to the latest available technologies that help to make retailing and the supply chain more efficient. With the high percentage growth expected in the organized retail industry, companies that are able to understand consumer buying behavior and adapt to the best technologies to make their supply chain quick and ...

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competitors to Pantaloons are Westside (TATA retail), Shopper stop, Globus, Reliance retail and Wills lifestyle. Pantaloons not only have to compete with these organized retailers but also with the large number of traditional retailers.



• Focus on the use of technology in order to make retailing and the supply chain more efficient. (Use of SAP retail solutions, also in the process of implementing WMS using RFID)
• Vast range of lifestyle and retail products, compared to the range of products available with a traditional retailor.
• Strong distribution and logistics network.
• Early adopter of the latest trends in fashion, good store ...

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Pantaloons Retail India Limited. (2011, April 18). Retrieved October 18, 2018, from
"Pantaloons Retail India Limited.", 18 Apr. 2011. Web. 18 Oct. 2018. <>
"Pantaloons Retail India Limited." April 18, 2011. Accessed October 18, 2018.
"Pantaloons Retail India Limited." April 18, 2011. Accessed October 18, 2018.
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Added: 4/18/2011 09:45:19 PM
Submitted By: rohittinku1
Category: Business
Type: Premium Paper
Words: 1506
Pages: 6

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