Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Porter’s Five Forces Industry Analysis For British Airways - Papers

Porter’s Five Forces Industry Analysis For British Airways

1.Intensity of Rivalry (High +++)

The rising oil prices and the financial crisis have pushed the airlines companies to combine with each other to solve these issues, which has raised the competition in the whole industry, For example BMI and Brussels Airlines. (Investopedia, 2011)

Restricted number of airlines and high fares charged mean lower international competition for British Airways. However, competition remains high and intensive within Europe. (Investopedia, 2011)

British Airways is facing a strong short-term market competition from smaller businesses such as (easy Jet, Ryanair). In addition to train operators such as Eurostar and this is due to the infrastructure ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

than Gatwick (EUROPA, 2010).

Existing barriers to exit as aircrafts are specialized assets. (EUROPA, 2010).

3.Threat of substitutes (Low ---)

There are a few direct short run substitutes, for example West Coast Mainline, Which are in-country routes. Moreover there is Eurostar, which is a train links between London-Paris-Brussels, In addition to ferries and cars. (Investopedia, 2011)

There are no remarkable long run substitutes due to the company’s global leadership status with extensive network of destinations and flight slots. (Investopedia, 2011)

However, this factor depends on the traveller preferences, money and time he has.

4. Bargaining power of suppliers (High +++)

Main suppliers within the airline industry are Airbus and Boeing, indicating their high bargaining power. This lack of suppliers undermines the ability of British Airways to apply their control and higher their profitability. (Investopedia, 2011)

The sole supplier of fuel to the airport ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

Porter’s Five Forces Industry Analysis For British Airways. (2011, April 1). Retrieved December 1, 2024, from http://www.essayworld.com/essays/Porters-Five-Forces-Industry-Analysis-British/97342
"Porter’s Five Forces Industry Analysis For British Airways." Essayworld.com. Essayworld.com, 1 Apr. 2011. Web. 1 Dec. 2024. <http://www.essayworld.com/essays/Porters-Five-Forces-Industry-Analysis-British/97342>
"Porter’s Five Forces Industry Analysis For British Airways." Essayworld.com. April 1, 2011. Accessed December 1, 2024. http://www.essayworld.com/essays/Porters-Five-Forces-Industry-Analysis-British/97342.
"Porter’s Five Forces Industry Analysis For British Airways." Essayworld.com. April 1, 2011. Accessed December 1, 2024. http://www.essayworld.com/essays/Porters-Five-Forces-Industry-Analysis-British/97342.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 4/1/2011 11:41:53 AM
Submitted By: mj2009
Category: Business
Type: Premium Paper
Words: 845
Pages: 4

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» UK Airline Business Analysis
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved