Ray Kroc

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a more common occurrence.
McDonald's became a mastermind of marketing toward specific markets by
pioneering ideas such as breakfast menus, healthier choices and alternatives,
and "adult" foods. McDonald's has truly evolved into a world power by paying
attention to the needs and wants of the changing market and adjusting to these
needs.

LINKING THEORY :

Ray Kroc saw early on what needed to be done. He changed what was at one
time a product orientation, into a marketing orientation. Back in 1955, this was
still a new type of management. From the beginning, Kroc was already in the
forefront of marketing.
Marketing orientation focuses on the customer and what they want in a
product, rather than product orientation which focuses on the product itself.
McDonald's has taken every aspect of marketing orientation and utilized the
philosophy to its fullest. McDonald's has focused in on the customer needs and
wants, sometimes even putting the ideas into the consumer's mind before ...

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