Sex In Advertising


Introduction
has been the theme of much 20th Century American
Advertising. It seems like all we see these days are advertisements which use
the human body and sexuality to sell all kinds of products from food and cars to
colognes and exercise equipment. It is virtually impossible to tune into any
type of media they days and not encounter some type of an ad which uses
sexuality to sell it's product. Most of the time sexuality and the use of the
product in a real world setting is irrelevant, but for centuries if sexual
connotation is put upon the use of a certain product then the product has been a
success in the market place. In the following pages we will be analyzing an ad
for Robert ...

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to
the consumer who appreciates his/her sexuality and will spend a few extra
dollars to look especially sexy. The mission of this type of advertising is to
convince the target market that the product, in this case a watch, is essential
to their need and want to be seductive and portray that image to his/her fellow
peers.

Consumer Analysis

Before any company decides what kind of an ad will be used to represent
their company and their product, they will need to consider their target
consumer. The advertising agency will need to take personal influences and
environmental forces into consideration. While choosing a type of ad, it is
very important that the advertiser take marketing stimuli into consideration,
these stimuli include: demographic factors, cultural/social influences, and
reference groups. The advertiser needs to understand the perceptions, motives,
needs, personalities, lifestyles, and attitudes of their target market.
In this ad, it is obvious that the ...

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The ad does not offer
a lot of content in regard to words. They want the consumer to call them and
tell them what they think about the ad and to inquire about additional
information.

Creative Strategy & Creative Appeals

The "big idea" for a creative strategy in regards to the concept of
sexual appeal in advertisement is virtually to attract the attention and
maintain the visual process of the incoming information. Sex in advertisement
grabs the attention of a sexual attitude of behavior for the targeted audience.
The "love/sex" creative appeal directly impacts the emotions leading to a change
in attitude or behavior of the targeted audience. Sexual appeal may be
displayed ...

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"Sex In Advertising." Essayworld.com. April 8, 2007. Accessed July 20, 2018. http://www.essayworld.com/essays/Sex-In-Advertising/63060.
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PAPER DETAILS
Added: 4/8/2007 10:40:28 PM
Category: Arts
Type: Premium Paper
Words: 1891
Pages: 7

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