Situation Analysis: Ford Mustang



Prepared for:
Dr. Alan Wunsch, Vice President of Sales and Marketing
Ford Motors Corporation

Prepared by:

YOUR NAME
President and Owner of TDI Consulting
YOUR ADDRESS

November 8, 1998

HISTORY OF THE AUTOMOTIVE INDUSTRY

The automotive industry started in 1893 when Charles and Frank Duryea
designed and built the first gasoline-engine-propelled motor vehicle. This
invention opened the doors to the automotive industry. During the next 30
years, many people tried to enter the industry, but only a few were
successful.

The Early Years

During the early years, every car was built entirely by hand. This process
was not only very slow, but it was very ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

afford and get one. Ford's Model
T soon became the most popular car of the time (Chandler 15).

The Great Depression

In October of 1929, America experienced a crash in the stock market that
left the thriving country poor and desperate. With the decline in both
disposable and discrete income, the demand for new automobiles almost
stopped. This huge decrease in demand forced major cutbacks in spending,
factories were closed, employees were laid off, and production was almost
halted. Many of the smaller plants couldn't afford to stay in business.
The United States time of prosperity had ended.

WWII

During the early 1940s, the United States as Hitler rose to power in
Germany, and our relationship with Japan grew more and more tense. When
Hitler invaded France and started the war, the United States was quick to
respond. The United States started producing many different pieces of war
equipment. The auto industry was the first to respond by reopening many of
there shut down ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login

of the consumer, and product
lines changed almost every year. The cars kept getting bigger and faster.
This was an era of good times and fast cars.

The 1970s and 1980s

In the early 1970s, the United States felt a huge increase in the price of
gas. This marked the end of the muscle car era and the beginning of the
compact and sub-compact car era. While the big three were hurrying to
release a car with better gas mileage, Honda introduced the first compact
car in the United States. In the early 1970s, Ford introduced the Pinto.
In hurrying to get a compact car on the market, the quality people had come
to expect had been jeopardized. The Pinto was one of the most unsafe cars
ever ...

Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.


CITE THIS PAGE:

Situation Analysis: Ford Mustang. (2004, February 15). Retrieved July 22, 2018, from http://www.essayworld.com/essays/Situation-Analysis-Ford-Mustang/3081
"Situation Analysis: Ford Mustang." Essayworld.com. Essayworld.com, 15 Feb. 2004. Web. 22 Jul. 2018. <http://www.essayworld.com/essays/Situation-Analysis-Ford-Mustang/3081>
"Situation Analysis: Ford Mustang." Essayworld.com. February 15, 2004. Accessed July 22, 2018. http://www.essayworld.com/essays/Situation-Analysis-Ford-Mustang/3081.
"Situation Analysis: Ford Mustang." Essayworld.com. February 15, 2004. Accessed July 22, 2018. http://www.essayworld.com/essays/Situation-Analysis-Ford-Mustang/3081.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 2/15/2004 03:26:52 AM
Category: Economics
Type: Premium Paper
Words: 4737
Pages: 18

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
Mustang Or Camero
History Of The Automotive Indus...
Situational Analysis - Ethopian...
High And Low Displacement Engin...
Culture Clash
Business Planning
Ideas Of Automobiles
Muscle Cars
Creative Story: Racing Along Wa...
E-corporation And Their Busine
Copyright | Cancel | Contact Us

Copyright © 2018 Essayworld. All rights reserved