Skittles

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

stop, night on the town, in that we provide not only the
drinking and dining needs of person going out but we also provide, in the same
location and depending on the night, everything from dancing to live music
performances to a night of comedy entertainment. Because of its uniqueness to
the marketplace in D.C., Skittles has an excellent opportunity to establish
itself and become a force in the restaurant/entertainment community in the
District. This is partly because of the limited direct competition the company
has to face. Although direct competition is limited, there are several
establishments which we feel will pose competition to us in the market. They
include Blues Alley, Hogates, H.I. Ribsters, Phillips, Gang Plank, The Wharf,
and Club 721.
Despite the threats which the competition poses to the restaurant, we are
still very confident in the ability of this concept and restaurant to thrive and
succeed in the District.

...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

Next, there are the internal weaknesses that we have as a business and they
include, first our inexperience with being managers and operators of a business
as well as the inexperience in dealing with the real world, unforeseen problems
that are bound to arise with a new business. Secondly, there is the fact that as
of yet we don't have an established customer base to rely on. Also, we also
don't have a loyal market of consumers whom we can depend on even during the
most difficult economic periods. Finally, there is the fact that we don't have
the established reputation for service and excellence that some of our
competitors may have with the consumers in the area.
Next, the ...

Succeed in your coursework without stepping into a library. Get access to a growing library of notes, book reports, and research papers in 2 minutes or less.

CITE THIS PAGE: