The Effects Of Advertising On Society



Fr. Kavanaugh was on the mark when describing the effects of advertising
on society. Our moral values are being degraded by the bombardment of
impropriety by the media. Adler would be quick in pointing out the reason why
these messages have such a negative effect on people. There are two main
tactics advertisers use to sell their product: either imply that their product
will bring about the achievement of a particular (usually real) good, or make
their product the object of desire, therefore making it an apparent good to
people. The problem with associating products with the achievement of a good
lies more in the realm of truth than in good, because it lies in whether or not
the ...

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not only harder to identify but
having more problematic effects. Since society likes to think of the good as a
subjective thing, it would seem to be acceptable for advertisers to qualify
their products as being good. However, Adler shows that some goods (namely
needs dictated by human nature) are universal to all people. Advertisers
commonly exploit this by associating their products not with the apparent good
they are truly associated with, but with one of those real goods. Though these
products are by no means needs, the associations make people believe that the
advertised product embodies the good they need, and to achieve that good they
must buy the product. Companies don't advertise perfumes, for example; they
advertise relationships. They don't advertise clothing; they advertise
independence. Slowly, as people hear these messages more and more, they start
associating more importance to the product than to the good involved, like a
sort of idol-worship -- and here is ...

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The Effects Of Advertising On Society. (2008, April 12). Retrieved May 21, 2018, from http://www.essayworld.com/essays/The-Effects-Of-Advertising-On-Society/82005
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PAPER DETAILS
Added: 4/12/2008 08:29:29 AM
Category: Arts
Type: Free Paper
Words: 568
Pages: 3

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