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The Pc Industry - Online Term Paper

The Pc Industry

In this paper I will discuss the industry structure and the behavior of firms in the Personal Computer Industry. The personal computer industry has five leaders: Compaq Computer Corporation (CCC), Dell Computer Corporation, International Business Machines (IBM), Hewlett-Packard, and Gateway, (Industry Survey, Apr. 2000). , as discussed in the paper, is comprised only of home/business use machines, not mainframes, databases, or any kind of servers or super-computers. is a fast-growing, consumer-based oligopoly. I will prove the latter through the use of industry characteristics and firm behaviors by giving an overview of each leading firm and their behaviors’, then by combining ...

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CCC has been most successful with their smaller machines, targeted to the home/family segment, because they are able to sell large quantities. However, Compaq has been unsuccessful in retaining customers because most of them were pleased with their smaller machines and did not upgrade to CCC’s more expensive, high-tech systems,(Hamblen 1-2). Customer retention has been a problem for the forty billion-dollar company, (Hamblen 1-2). It is my assessment that Compaq does still remain the leader because their products are very easy to buy for the uneducated consumer. You may simply walk into the WIZ or BEST BUY and there are five or so Compaq machines all competitively priced with a good range of attributes, usually not the best that a veteran user would require. For instance CCC’s newest product, the iPac, is a very simple-to-use, inexpensive machine. It is supposed to satisfy business workers’ needs for a useful computer at low cost,(Wildstrom 1-2).
Another ...

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The Pc Industry. (2004, August 20). Retrieved April 19, 2024, from http://www.essayworld.com/essays/The-Pc-Industry/12984

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PAPER DETAILS

Added: 8/20/2004 07:00:04 PM
Category: Miscellaneous
Type: Premium Paper
Words: 985
Pages: 4

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