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The Rise Of Starbucks - Online Term Paper

The Rise Of Starbucks


The Starbucks Corporation has enjoyed phenomenal growth since its early days in 1971 as a quaint coffee shop in Seattle, Washington. can be directly attributed to the following factors; the emphasis placed on product quality, high employee standards, and creating the perfect cup of coffee.
How a small idea became a huge business. Growing up in Brooklyn Howard Schultz had no aspirations. His only goal was to escape the struggles his working-class parents lived every day (Schultz 107).
Eventually, Schultz discovered his talent for sales, and was hired by a Swedish housewares corporation. By age 28, he was vice president in charge of sales in the United States. He has an excellent salary, a ...

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owner of Starbucks and his partner, Gordon Bowker. Schultz tried to persuade Baldwin to hire him as an employee, even though it did not seem to be a logical career move. But for Schultz Starbucks held an inexplicable attraction. He soon found many reasons to get back to Seattle and visit (108).
Then in the spring of 1982, Jerry and Gordon invited Schultz to meet Board member Steve Donovan. Schultz told the men what he saw for the future of the company. The partners seemed inspired by his vision. But they had decided not to hire Schultz. They felt his vision, was not what they had in mind for the company (108). Schultz still believed so much in the future of Starbucks that he couldn’t except “no” as an answer. He then contacted Baldwin and protested that he wasn’t selfishly interested in a job but it was more so about what he wanted to do for the company. Finally, Schultz had a job working at Starbucks (Schultz 109).
Then, after working there for a year, ...

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(111).
Starbucks’s goal is to become “the most recognized and respected coffee seller in the world.” To achieve this goal the company employee standards are extremely important.
The Clinton administration has praised the company’s generous employee health care package (Simons 190).
The company engages in philanthropic endeavors, as well: In many communities, it donates pastries to homeless shelters, and for five consecutive years the company has been the largest corporate donor to CARE, the international relief organization (191).
When it comes to welcoming new employees Schultz makes sure he tells all new employees how delighted his is to have them ...

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"The Rise Of Starbucks." Essayworld.com. September 9, 2004. Accessed March 29, 2024. http://www.essayworld.com/essays/The-Rise-Of-Starbucks/14076.
"The Rise Of Starbucks." Essayworld.com. September 9, 2004. Accessed March 29, 2024. http://www.essayworld.com/essays/The-Rise-Of-Starbucks/14076.
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PAPER DETAILS
Added: 9/9/2004 02:11:39 PM
Category: Miscellaneous
Type: Free Paper
Words: 1831
Pages: 7

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