Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Usage Of The Internet - Research Papers

Usage Of The Internet


Nielsen Media Research, which began studying Internet usage in
1994, reported that in 1995 40% of Americans over the age of 12 had
access to computers. (Nielsen Media Research, July 1996) 10% of
Americans over 16, were online at that time. In their most recent
survey, taken in December 1996 and January 1997, Nielsen reported
that 23% of Americans over 16 are now Internet users, an amazing
rate of growth. At least 50.6 million Americans are now online,
according to Nielsen. (Associated Press, March 13, 1997) "At this
rate, within two years the citizens of cyberspace will outnumber
all but the largest nations." (Anderson, July 1, 1995, p. S4)
Additionally, according to Nielsen, ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

their
online advertising budgets in 1997. (Online Marketing Growing
Strong, January 21, 1997) In addition, Advertising Age reported,
"of the 100 Leading National Advertisers, 46 have purchased Web
advertising" through July 1996, and nearly all have corporate Web
sites. Many plan to make online advertising a line-item in their
budgets for the first time this year. (Williamson, October 21,
1996)
However, the survey also revealed that only 11 of the top
advertisers in traditional media placed among Web advertising's top
50 spenders. 67% of all online ad spending came from "Web-based
companies, telecommunications companies or computer companies -
[who] have nothing to lose and everything to gain by promoting a
networked, computer-based medium." (Ibid) Still, other companies
- financial services, travel, healthcare and entertainment, for
instance - benefit from Internet ads. (Ibid)

As for big-ticket items such as automobiles, Internet ads give
...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

Usage Of The Internet. (2005, December 25). Retrieved March 29, 2024, from http://www.essayworld.com/essays/Usage-Of-The-Internet/38553
"Usage Of The Internet." Essayworld.com. Essayworld.com, 25 Dec. 2005. Web. 29 Mar. 2024. <http://www.essayworld.com/essays/Usage-Of-The-Internet/38553>
"Usage Of The Internet." Essayworld.com. December 25, 2005. Accessed March 29, 2024. http://www.essayworld.com/essays/Usage-Of-The-Internet/38553.
"Usage Of The Internet." Essayworld.com. December 25, 2005. Accessed March 29, 2024. http://www.essayworld.com/essays/Usage-Of-The-Internet/38553.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 12/25/2005 04:46:14 AM
Category: Technology
Type: Free Paper
Words: 819
Pages: 3

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» The Future Of The Internet
» History Of The Internet
» The Internet And Its Affect On ...
» Internet, Its Effects In Our Li...
» The Importance of the Internet
» Censorship Of The Internet And ...
» Censorship Of The Internet And ...
» Government Intervention On The ...
» The Internet And Its Effects An...
» The Internet Its Effects And It...
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved