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Victoria's Secret Vs Gap - Essays

Victoria's Secret Vs Gap

There is no doubt that Victoria’s Secret has done extremely well in the lingerie market. Gap has established a strong name in the field of clothing in women’s and men’s casual dress. Gap is now discussing opening what will become GapBody. A branch from their other stores that will carry lingerie, a store similar to that of Victoria’s Secret. In order for Gap to really compete with Victoria’s Secret it is essential that they find the right market to sell to.
Gap has established a great reputation in the clothing business for the younger generation. It is well known that Gap caters to the middle class customer. This is their market, it is essential that they maintain this same class ...

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at specialty shops. Shops such as the Gap, Abercrombie and Fitch, Structure and others. Shops that get more personal with the customer and have more selection than department stores. It is essential that GapBody delights the customer as they have in the past. Seeing how Customers are staying away from department stores so that they get personal treatment it is important that GapBody offers different variations of lingerie than Victoria’s Secret, so it reaches not only the same market, but a much broader one as well. While GapBody will get much interest from its usual customers, it is important that they look forward to new and different customers. GapBody needs to be the focal point for many department store lingerie shoppers such as Nordstroms, JCPenney, Robinsons and others. Along with those customers that have been shopping at Victoria’s Secret in the past.
Victoria’s Secret has one major flaw, it has limited its market. Victoria’s Secret has convinced a certain crowd ...

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Victoria's Secret Vs Gap. (2004, May 17). Retrieved April 18, 2024, from http://www.essayworld.com/essays/Victorias-Secret-Vs-Gap/7986

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PAPER DETAILS

Added: 5/17/2004 08:10:13 PM
Category: Social Issues
Type: Free Paper
Words: 544
Pages: 2

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