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Ways To Increase College Bookstore Sales - Online Essays

Ways To Increase College Bookstore Sales

I think that in order to increase sales to students and faculty,
the College Bookstore must address and improve the areas of merchandise
selection, staffing, and merchandise organization. My recommendations are
based on the conclusion that these factors majorly contribute to the
potential patrons decision to shop elsewhere. The main competition is
Walton's and the Campus Drug Store, of which combined hold 72% of the
students and faculty as patrons.

RESEARCH METHODS

In response to your search for viable ways to increase sales to
students and faculty, I interviewed employees, administered surveys to
college students and faculty, and conducted an independent observation ...

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that they need in one stop.

My independent observation shows that there are a number of items
carried by the competition that the bookstore does not carry. These are
insignia clothing, gift items, greeting cards, magaines, and candy and
snacks. Also, although the bookstore does carry a selection of paperback
books, the selection is small and limited. Of those carried, categories of
science fiction, best-sellers, and other non-fiction are less than that of
the competition. Of those surveyed, the lowest scoring service issue is
that of the selection of merchanidise.

INSIGNIA CLOTHING

Karen Sweeney, a manager for three of her eight years of employment
at the bookstore, feels insignia clothing and merchandise is a lucrative
market that should be tapped into. According to the information obtained
in my independent observation and the surveys, sweatshirts, T-shirts, and
shorts with campus logos are desired products and are not carried by the
bookstore. In ...

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Ways To Increase College Bookstore Sales. (2008, July 3). Retrieved April 23, 2024, from http://www.essayworld.com/essays/Ways-To-Increase-College-Bookstore-Sales/86217

"Ways To Increase College Bookstore Sales." Essayworld.com. Essayworld.com, 3 Jul. 2008. Web. 23 Apr. 2024. <http://www.essayworld.com/essays/Ways-To-Increase-College-Bookstore-Sales/86217>

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PAPER DETAILS

Added: 7/3/2008 07:20:15 PM
Category: Economics
Type: Free Paper
Words: 926
Pages: 4

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