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What I Learned In Selling - Online Essays

What I Learned In Selling


There was a variety of subjects that I learned while taking this selling class this semester. The major things that stood out from the class were the definition of selling, the definition of marketing, social, ethical, and legal issues in selling, and the psychology of selling.
First and foremost I gained a better understanding of what selling is all about. Selling is the personal communication of information to persuade a prospective customer to buy something that satisfies that individual's needs. That "something" is a good, service, or idea. Selling is a component of marketing and it involves a person helping another person. There was also five reasons to choose a career in ...

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career path was also covered. The steps are sales trainee, salesperson, key account salesperson, district sales manager, regional sales manager, divisional sales manager, national sales manager, vice president of marketing, and president.
Marketing, as defined by the American Marketing Association, is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives. There were other components of marketing that were discussed like the marketing concept, marketing mix, and the goal of a marketing mix. The marketing mix consists of four parts - product, price, distribution or place, and promotion - which is used by a marketing manager to market goods and services. A good is a physical object that can be purchased. A service is an action or activity done for others for a fee. Promotion, a component of the marketing mix, consists of ...

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PAPER DETAILS
Added: 9/8/2005 01:25:20 AM
Category: Economics
Type: Premium Paper
Words: 726
Pages: 3

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