Zara Management Report

PRINCIPLES OF MANAGEMENT
GROUP ASSIGNMENT¡ªGROUP PORTFOLIO
101101-December, 2010

1 Introduction

Our group's target corporation is ZARA,which is one of the largest international fashion companies in the world.In recent years,it has successfully caught up with and surpassed the other two companies(H&M and Gap)and become the NO.1 in the global clothing retail market.

Zara: Cool Clothes Now, Not Later

Ask any urban European female under the age of 30 and chances are she has shopped at Zara, the clothier whose inexpensive but stylish offerings have attracted a cult following. Zara also sells men's fashions, again aimed at the stylish and youthful.

Mathieu Soto, a college tennis ...

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York, New Jersey, Miami, and Toronto¡ªwith more on the way.

While Zara is unlikely to displace The Gap in the U.S. market, they are certain to offer U.S. consumers an option previously unavailable to them. They have a sound if unusual marketing strategy in which logistics plays an important role. Logistics also plays an important role in Zara's growth plans, notably its expansion into the U.S. market.

And now we want to show you how the strategy of this corporation made it possible for its success.

2 Report

2.1 Overview

2.1.1 Background information

In 1963, Amancio Ortega started a small company in Spain that manufactured women's pajamas and lingerie products for garment wholesalers. In 1975, after a German customer cancelled a sizable order, the firm opened its forts Zara retail shop.

The original intent was simply to have an outlet for cancelled orders but the experience taught the firm the importance of a marriage between manufacturing and retailing ¨C a ...

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and accessories that display unique style but at real world prices.


2.1.2 Fashion Industry

The fashion industry is composed of different products and markets where there is an element of style, which is short-lived. The fashion industry is characterized by the following characteristics:

1. Short Life-Cycles ¨C the product is often short-lived, designed to capture the mood of the moment. Consequently, the period in which it will be saleable is likely to be very short and seasonal, measured in months or even weeks.

2. High Volatility ¨C demand for these products is rarely stable or linear. It may be influenced by the inconsistencies in weather, media, celebrities and ...

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"Zara Management Report." Essayworld.com. April 10, 2011. Accessed July 21, 2018. http://www.essayworld.com/essays/Zara-Management-Report/97836.
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PAPER DETAILS
Added: 4/10/2011 02:16:54 AM
Submitted By: yolander
Category: Business
Type: Premium Paper
Words: 5179
Pages: 19

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