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Papers On Advertising Issues
Page 10 of 52
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Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf
Airtours: package holiday to Morocco
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A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf
Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
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A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf
Alesse/Feminist Critique of Ad
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A 3 page research paper/essay that offers a feminist critique of an ad for an oral contraception medication called alesse. Bibliography lists 4 sources.
Filename: khales.rtf
Ambient Advertising
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A 5 page essay that describes ambient advertising and gives examples of what it is. Although this form of advertising is receiving a concerted effort in England and other European countries, it is certainly present in the United States and has been for many years. Success stories are also provided. Bibliography lists 4 sources.
Filename: Ambient.wps
An Overview of the Art and Business of Public Relations
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This 10
page report discusses the fact that any student pursuing a study
of public relations and its goals and objectives must understand
that for all the energy and effort any organization puts into its
management efforts, those efforts will be useless unless external
elements, most notably communicating with and supporting the
various publics that are essential to the success of the
organization, are also calculated as a part of the larger
management equation. External factors can range, depending on the
organization and its business or social enterprise, from
political factors, economic conditions, national attitudes,
public perception, and much more. Bibliography lists 5 sources.
Filename: BWprover.wps
Analysing the Coffee Craze
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A five page paper which looks at the ways in which marketing strategies and advertising campaigns have changed the public image of coffee in order to take it from a grocery item to a designer commodity. The writer demonstrates how aspirational marketing techniques have succeeded in revitalising the customer’s perception of coffee and boosting sales.
Bibliography lists 6 sources.
Filename: JLcoffee.wps
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