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Papers On Advertising Issues
Page 12 of 53
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Analysis/ The Journal of Advertising Research
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A 5 page analysis and research paper that examines one specific publication—the Journal of Advertising Research. After a brief discussion of the purposes of the publication, the writer profiles a sample article from the May/June, 2000 issue of the magazine. No additional sources cited.
Filename: khjofadr.wps
Analyzing Advertisements
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This 4 page paper describes three advertisements found in a recent issue of Money and analyzes them in terms of the message they wanted to send and how they did that. Bibliography lists 6 sources.
Filename: PGadan.rtf
Analyzing an Ad
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A 3 page analysis of an ad that appeared in the July issue of Maria Claire. The writer describes and analyzes this ad in detail, pointing out how it employs the seven principles of design. No bibliography is provided.
Filename: khanaad.rtf
Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf
Applied Technology in the Signage Industry
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This 29 page paper provides an overview of the use of applied technology in the signage industry, especially when contrasted with the use of traditional signage. Bibliography lists 15 sources.
Filename: MHSigna.rtf
Are Advertisements Useful To Consumers?
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A 5 page paper. Consumers are inundated with advertisements every day. Are they informative to the consumer? Are they useful? These are the questions that are addressed in this essay. Bibliography lists 3 sources.
Filename: PGad5.wps
Are TV & Periodical Ads Effective?
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A 5 page research paper that examines TV and periodical advertising and whether or not this expenditure is actually worth the billions that advertisers pour into this effort to be competitive in the world marketplace. Bibliography lists 5 sources.
Filename: khads.rtf
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