|
Papers On Advertising Issues
Page 14 of 53
|
|
Brand Strategies; Promoting Reebok in the International Market
[ send me this paper ]
The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf
Branding
[ send me this paper ]
This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
Filename: TEBrandst.rtf
BRANDING AND MERRIL LYNCH
[ send me this paper ]
This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments about emotional branding (as put forward by marketing expert Marc Gobe). The paper discusses whether Merrill's online experiences have been successful, and how Gobe would rank Merrill's emotional branding impact. Bibliography lists 2 sources.
Filename: MTbramer.rtf
Branding: Ethical Or Unethical
[ send me this paper ]
A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf
British Telecom; Advertising So the Audience Understands the Message
[ send me this paper ]
This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf
Budweiser Uses The 4 'p's In Advertising
[ send me this paper ]
A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps
Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
[ send me this paper ]
A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps
|
