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Papers On Advertising Issues
Page 21 of 53
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Effectiveness of Internet Advertising
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A 6 page research paper that examines the topic of banner advertising on the Internet. The writer first examines some recent studies on Internet advertising and then relates the results of her own study as a means of substantiating the information by the more extensive research cited. Bibliography lists 3 sources.
Filename: 99webad.wps
Elaboration Livelihood Theory and the American Presidential
Campaign of 2000:
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This 12 page report discusses the concepts
related to the elaboration likelihood theory, when applied to the
presidential election. The report focuses on how it serves as a
means through which social scientists, political analysts, and
communication theorists can present a view of public and
political behavior that can be most enlightening. Attitudes,
attitude change, and the two paths of persuasion that affect
attitude change -- the “central route” and the “peripheral
route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps
Entrepreneurship - Owning A Small Auto Repair Shop
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An 8 page paper. The scenario for this paper is of a small auto repair shop that wants to increase business. The writer presents a modified business plan to demonstrate how the goal may be accomplished. The modified strategic plan includes these sections: the business - owners, location, etc; operational procedures; personnel; competition; and a marketing plan with numerous activities that will increase business. Bibliography lists 6 sources.
Filename: PGautorp.rtf
Ethical Issues Concerning False Advertising
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This 3 page paper examines the problem with false advertising through a normative ethics perspective. Utilitarian and Deontological theories are utilized in the analysis. Bibliography lists 3 sources.
Filename: SA353adv.rtf
Ethics In Marketing
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An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf
Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf
Evaluating Commercial Websites
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6 pages in length. When
considering an e-commerce business, it is obvious the only edge
to each business is the website seen by the consumer. Consumers
who become impatient or frustrated with a website are able to
simply log on to any of a number of competitors sites with the
click of a button. E-commerce for this reason is not an easy
business; the very difference between success and failure can
depend on the website ease and design with only the consumer in
mind. This paper gives an easy-to-understand ranking tool to
evaluate any website; and to perhaps help the reader use for the
development of their own website. Bibliography lists
10 sources.
Filename: JGAwebst.wps
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