Assessing Individual v. Collective Orientation in the UK and Germany
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This 10 page paper considers the aspect of individual v. collective orientation in Hofstede’s model and uses this to analysis the differences that are found in the employment relationship in the UK and Germany. Both counties have different balances and even where there is collectivism in both countries, the manifestation of that collectivism indicates large cultural differences. The bibliography cites 14 sources.
Filename: TEindukg.rtf

Assessing Mexico as a Potential Market
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This 18 page paper examines Mexico as a potential trading target looking at the background to the country including economic, cultural, political social and geographical. This also includes consideration of the impact of NAFTA. Once these have been assessed and discussed the choice between internal investment or exporting to the country. The bibliography cites 24 sources.
Filename: TEmexico.wps

Assessing Performance in International Business
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A 7 page paper discussing performance assessment from a high tech perspective. Clear and honest performance assessment is critical for any business. Much domestic business can be evaluated solely on the merits of the bottom line of the balance sheet, but international business requires the addition of other factors as well. This paper uses Japan's awakening year of 1992 to illustrate the point that performance cannot only be assessed in terms of past profits but also must identify and prepare for industry trends on a global scale. Bibliography lists 5 sources.
Filename: Intlperf.wps

Assessing the Culture of the Company through News Articles Applying International Management Cultural Dimension Models
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This 15 page paper is written from the perspective of international management. Looking at a range of business-related news articles from the press in the United Kingdom and United States the cultures of the countries examines and can pair. The paper starts with a brief pest analysis of each country and then examines the newspaper articles using Hofstede's models, the comparison of the countries using the models of monochromic and polychronic culture and Trompenaars dimensions to contrast the cultural. The bibliography cites 16 sources.
Filename: TEUKUSnews.rtf

Assessing the Health and Beauty Market in China
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This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. The bibliography cites 8 sources.
Filename: TEcoschn.rtf

Assessing the Strategy of British Airways
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This 24 page paper examines the types of strategies that are used by British Airways (BA) to compete and assess how successful they are. The paper starts by considering the generic competitive advantages strategies and then looks at BA to asses how these are followed and define what strategies are being used. The bibliography cites 15 sources.
Filename: TEBAstrat.rtf

Assessment of "The Lexus and the Olive Tree"
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An 8 page paper discussing the claims author Thomas Friedman makes in his book explaining globalization. The paper compares some of Friedman's claims against international trade theory, using Singapore and Malaysia as examples. Friedman makes some interesting observations in his book, and it provides entertaining reading. However, the reader needs to always keep in mind that Friedman is working from the perspective of the journalist and tends to seek the sensational without necessarily researching his "facts" beyond a superficial level. Bibliography lists 3 sources.
Filename: KSolive.wps

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