College and University Branding: Creating and Maintaining Positive Institutional Images in American Colleges and Universities
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A 15 page overview of the many factors which affect institutional image. The author emphasizes that not only does institutional image affect the quality and number of students that an institution can attract, it also affects the future of the students themselves. Institutional image permeates every aspect of the educational institution. Everything from admissions, to public information, to athletics is both affected by and affects institutional image. Bibliography lists 12 sources.
Filename: PPcolleg.rtf

COMMON CHARACTERISTICS OF A GREAT LEADER: ACHUA AND LUSSIER
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This 10 page paper discusses those characteristics inherent in successful leaders based on the theories of Lussier and Achua. Personal account exampled utilizing Lussier Achua theories. Bibliography lists 5 sources.
Filename: MBlussier.rtf

Communicating Between Projects
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A 9 page paper on one aspect of project management. What happens to all the knowledge gained from experiences project team members have during the project process? Companies need to have a procedure to allow knowledge to be communicated company-wide. Companies have vast amounts of underutilized knowledge and information because there is no sharing process established. Instead, the project manager and team members have knowledge that winds up locked in their hard drives but inaccessible to anyone else. This essay discusses tools that can be used to communicate the knowledge to everyone. Bibliography lists 4 sources.
Filename: PGprjmgc.rtf

COMPANIES, ORGANIZAIONAL STRUCTURE AND COMPETITIVE ADVANTAGE
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This 4-page paper discusses three companies and talks about what types of organizational structures they have encompassed, and how such structures can change corporate culture. Bibliography lists 1 source.
Filename: MTcomstr.rtf

Comparing Benchmarking Models
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Benchmarking is becoming increasingly common. This 9 page paper explores the concept and uses of benchmarking to help the student develop a deeper understanding pf the processes and strategies of benchmarking by looking at three different benchmarking models that have been developed. The models examined are the evolutionary model, the integration model and the model developed as a part of the Agile Construction Initiative (ACI). The first two are broad flexible models, whereas the last is narrower and applicable to a single industry. The bibliography cites 10 sources.
Filename: TEbenchmk.rtf

Competing With the Superstores: Strategies for the Small Retail Operation
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A 5 page discussion of the competitive dilemma faced by small retail operations at the hands of Superstores. Presents a competitive strategy which involves dispelling the myths of Superstore advantages. Presents actual examples from the retail world and concludes that carefully analyzing the competition, remaining as competitive as possible in price, and devoting personalized attention to customers, the small retail operation can expect to not only retain its customers but to gain more. Bibliogrphy lists 4 sources.
Filename: PPsuprSt.wps

Competitive Advantages of Learning Curve and Economies of Scale and Scope
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Companies wishing to establish a position in the global economy would do well to look at the economic practices of economies of scale, economies of scope, and learning curve. These economic concepts put into practice have saved many companies billions, while opening them up to competition on a grand scale, as exemplified below. Cases include Ford, Boeing and T1 networks. Bibliography lists 4 sources. jvLrnC06.rtf
Filename: jvLrnC06.rtf

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