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Papers On Marketing & Consumer Behavior
Page 17 of 206
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Analysis of Ten Print Advertisements
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This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources.
Filename: TEadanal10.rtf
Ansett Airlines
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5 pages in length. Since 1936, the Australian airlines named after founder Reginald Myles Ansett has demonstrated an unwavering attention to performance, safety and customer satisfaction. In order to maintain its high level of industry presence, company executives have endeavored to apply their objective from the inside out, capitalizing upon the importance of internal cohesion as it relates to external performance. Bibliography lists 8 sources.
Filename: TLCanset.wps
Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps
Apple Inc; Product Perception Maps
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This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Filename: TEapplePPM.rtf
Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf
Applied Public Relations (Book Report)
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This 3 page paper provides an overview of Applied Public Relations: Cases in Stakeholder Management. The book is critiqued as well. Bibliography lists 2 sources.
Filename: SA615APR.rtf
Applying Marketing Research
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This 14 page report discusses the importance of marketing research in terms of planning for the future and providing for an overall and integrated marketing effort. This report uses the examples of super-stores and warehouse clubs and the ways in which consumers take advantage of their products and services. Bibliography lists 6 sources.
Filename: BWapmark.rtf
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