Business Strategy and Paradigms
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This 3 page paper looks at oligopoly and other business concepts such as consolidation. Market concentration is discussed as well. Bibliography lists 3 sources.
Filename: SA333bus.rtf

BUSINESS TERMS
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This 7-page paper defines certain terms in business, such as marketing strategies, cost leadership, differentiation and possible defensive positions a takeover target firm can use to prevent an acquisition. Bibliography lists 5 sources.
Filename: MTbuster.rtf

Business to Business E Marketing
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This 11 page paper considers the way in which businesses use e-commerce, how it developed and how it can be marketed to take advantage of the perceived efficiencies it can produce. Points raised are illustrated by reference to real companies. The bibliography sites 15 sources.
Filename: TEemark2.wps

Buyer Behavior: Estee Lauder's Eye Cream
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A 10 page paper which examines consumer behavior as it relates to needs and wants of a product. The product is Estee Lauder's eye cream. The paper presents an overview of the product, conducts an interview with users, and then discusses aspects of the product that are satisfactory or need work. Bibliography lists 10 sources.
Filename: RAeyecrm.rtf

Buyer Behaviour
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This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.
Filename: TEbuyer1.rtf

Buyer Behaviour Analysis; Developing a Model
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This 16 page paper consider the way in which buy decided to make a purchase, the influences on that decision and how a supplier may use this to their advantages. The paper then goes on to develop a model of buyer behaviour identification based on the models of category based and piecemeal processes of purchasing. The bibliography cites 9 sources.
Filename: TEbuybeh.wps

Buying A Car
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A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.
Filename: Carbuy.doc

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