|
Papers On Marketing Case Studies
Page 12 of 143
|
|
An Investigation of Office Depot Inc
[ send me this paper ]
This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.
Filename: TEoffdep.wps
An Overview of DHL Worldwide
[ send me this paper ]
This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.
Filename: SA420DHL.rtf
An Overview of Federal Express
[ send me this paper ]
This 6 page paper provides pieces of information with the use of Porter's five forces model, a value chain analysis and an economic attributes framework analysis. The goals of the firm are discussed and specific financial information is provided. Bibliography lists 6 sources.
Filename: SA337FEX.rtf
An Overview of Nike, Inc.
[ send me this paper ]
This 6 page paper provides an overview of the corporation. Its history is explored and how it will fare in the struggling economy is discussed. Bibliography lists 8 sources.
Filename: SA247Nik.rtf
An Overview of the Nokia Corporation
[ send me this paper ]
This 7 page paper delves into the management style, history and accomplishments of the mobile phone sector's number one manufacturer. The history and future of this company is discussed as well as problems in the industry. Bibliography lists 7 sources.
Filename: SA303Nok.rtf
AN OVERVIEW: AT&T WIRELESS AND THE INDUSTRY
[ send me this paper ]
This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.
Filename: MTwirove.rtf
Analysis of a Case Study -- The Success of Swatch Watches
[ send me this paper ]
This 5 page report
discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable
example of using one case study to illustrate particular issues in the business world for
students of marketing, business, management, and SWOT analysis. Bibliography only
lists the primary source.
Filename: BWswatch.rtf
|
