Bon Appetit Food Management Company
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This 4 page paper provides an overview of the firm from its inception through the present. What the company does, its goals and vision are explored. Bibliography lists 3 sources.
Filename: SA503Bon .rtf

Bonne, Bridges, Mueller, O'Keefe & Nichols (SWOT Analysis)
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This 5 page paper examines this law firm with the use of a SWOT Analysis. Attention is paid to workplace practices. Bibliography lists 3 sources.
Filename: SA807BB.rtf

Book Review / How To Increase Sales
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1 page review of a book appropriately-named "How to Increase Sales" by Matthew J. Fishman. The writer briefly describes the importance of customer empathy, effective sales motivation technique, and self-confidence. No other sources used.
Filename: Salebook.wps

Boston Beer Company: Samuel Adams
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A 5 page paper examining Boston Beer Company's market position. It is the leading company in the craft beer market, but Anheuser-Busch wants some of leader's Boston Beer market share for its Michelob brand. The paper includes an industry analysis using Porter's Five Forces and a SWOT analysis. Bibliography lists 7 sources.
Filename: KSBstnBeer.wps

BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf

Branding at National Cotton Council and American Wool Council
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An 8 page paper discussing each of these organizations' approaches to branding. In terms of marketing their member producers' products, the National Cotton Council has a much clearer path to follow. Cotton has been produced in the US from the earliest days that British colonies were established in the South, the US is not a large lamb-eating nation as are the largest of the wool producers. Each of these organizations has had challenges in marketing member producers' products; the National Cotton Council has experienced the greatest level of success in branding. Bibliography lists 10 sources.
Filename: KSwoolCot.wps

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