Cadbury
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This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis and the examination of the way two competitors; Mars and Thornton's undertake their own marketing. The analysis also includes a SWOT analysis, a BCG Matrix and consideration of the different target markets. The paper ends with some suggested strategies to help the company attain its vision and increase revenues and profits. The bibliography cites 16 sources.
Filename: TECadbury.rtf

Callaway Golf Company: Case Analysis
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This is a 3 page paper which examines the history and current status of the marketing strategy for Callaway Golf Company. The bibliography has 3 sources.
Filename: JHCall.rtf

Campbell Soup's Plastigon
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A 5 page paper discussing Campbell's 1988 project management and product development dilemmas as discussed in Harvard Business School Case 9-690-051. Engineering, rather than marketing, managed product development, and apparently no particular group managed projects. By 1988, the vice president of engineering had come to understand that Campbell's current structure was not sufficient for the current business environment. Bibliography lists 2 sources.
Filename: KScampPlasti.rtf

Cannondale Business Plan
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This 4 page paper develops a plan for Cannondale, the bicycle company to increase net profits using a market penetration strategy. The paper outlines the goals, strategy and marketing tactics. The bibliography cites 3 sources.
Filename: TEcannondale.rtf

Case Analysis of Apple Computer
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5 pages. This case history on Apple Computer gives a short history of the company, a statement of the problem, and possible recommendations. Bibliography lists 1 sources.
Filename: JGAappel.wps

Case Analysis: mGames
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This 7 page paper is a case analysis of the software developer, mGames. Bibliography lists 3 sources.
Filename: HVmGames.rtf

Case Analysis: White Castle
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A 5 page paper. Using a case study provided by the student, this paper provides an analysis of White Castle System, Inc, the first fast food hamburger company. The paper is divided into sections: introduction and background of the company, characteristics of the company and the industry, future marketing, SWOT, and recommendations. Bibliography lists 4 sources.
Filename: PGwhtcas.rtf

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