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Papers On Marketing Case Studies
Page 26 of 145
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Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture
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In nine pages this paper answers questions pertaining to this case study on global marketing, the Japanese anime sensation Astro Boy and the impact of an international youth culture. Four sources are listed in the bibliography.
Filename: TGastroboy.rtf
CASE STUDY PREPARATION
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This 12-page paper focuses on how to develop and write a case study with personnel issues. Bibliography lists 5 sources.
Filename: MTcastupre.rtf
CASE STUDY – THE PAPERLESS SOCIETY
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This 10-page paper focuses on communications difficulties between a company's headquarters in and branch offices. In this case, the company in question is BIC a fictitious investment brokerage firm that has been struggling with issues of lost documents and employee refusal to use the newly developed ERP system. The paper focuses on offering the problem and proposing solutions.
Filename: MTpapcas.rtf
Case Study: Burt's Bees
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This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
Filename: HVBurtsB.rtf
Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf
Case Study: DuPont Kevlar
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3 pages in length. Spending millions of dollars to develop a new product often presents an inescapable dichotomy: Money must be invested in order to create and market test a product but at the same time, the unknown factors associated with that products success leaves a company with nothing more than guarded anticipation until the economic reality is realized some months – or even years – later. This is precisely the scenario DuPont faced when Swank approached the company's Executive Committee to ask for three hundred thirty-two million dollars for a Kevlar plant. Bibliography lists 2 sources.
Filename: TLCDupont.rtf
Case Study: Jarir Bookstore
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A 7 page case study of Saudi Arabia's Jarir Bookstore. Founded in the 1970s as a bookstore, Jarir Bookstore's primary business no longer is books, but computer equipment, software and training. The company began offering computer hardware only as a result of customers' requests; had its management not been inclined to truly listen to what customers want, the company would have missed the opportunity to be the leading IT retailer in the Middle East. Jarir Bookstore appears to be continuing the tradition of meeting customers' needs, solidifying its position even further. Bibliography lists 10 sources.
Filename: KSmktgBookJarir.rtf
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