Category Management
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A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.
Filename: KSmktgCatMgmt.rtf

Caterpillar (Harvard Business School Case Study Analysis)
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This 4 page paper examines a case study. The case is evaluated based on four questions provided by a student. The focus of the paper is on changes made by Caterpillar during 1987. A Q&A format is used. No additional sources cited.
Filename: SA537Cat.rtf

Celera Genomics
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This 5 page paper provides a general and financial overview of this innovative company. One of its major products are highlighted and the company's future is discussed. Bibliography lists 5 sources.
Filename: SA326CRA.rtf

Central Bark Dog Daycare Marketing Plan
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This 8 page paper is a marketing pan for setting up a new dog day care center. The paper presents the service that is to be offered, identifies the target market, assesses the evidence that indicates the service is needed, undertakes a brief competitive analysis before outlines a marketing strategy to be used. The bibliography cites 5 sources.
Filename: TEbarkdog.rtf

Central Bark Dog Daycare Marketing Plan
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This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.
Filename: TEbarkdogsan.rtf

Chad's Creative Concepts (Case Study Analysis)
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This 5 page paper examines this case study presented by a student. Issues pertinent to cash flow, corporate finance and reputation are addressed. Bibliography lists 3 sources.
Filename: SA603cse.rtf

Channel Islands Surfboards
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This 5 page paper includes several sections to provide an overview of Channel Islands Surfboards. While no conclusion is provided at the request of the student, this paper is chock full of information about this firm and also includes a full SWOT analysis. Bibliography lists 7 sources.
Filename: SA515CIS.rtf

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