Colgate / A Company Whose Products Are Beginning to Fall Behind
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A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It is argued that Colgate-Palmolive is spending too much of its time and money on other, less-productive ventures. Bibliography lists 8 sources.
Filename: Colgate.wps

Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf

Columbia / HCA Corporation -- The Marketing of Healthcare
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An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health care companies operate with a regional focus, Columbia/HCA's geographic focus is that of the entire country. Bibliography lists 9 sources.
Filename: Colhca.wps

Comfort Zone Case Study
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This 18 page paper looks at a case study supplied by the student; a service to check the background and undertake assessment and training of potential childcare workers. The paper answers a series of questions that examine the potential market for the service. The bibliography cites 4 sources.
Filename: TEcomfortz.rtf

ComicStands.com: A Web Site Evaluation
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A 6 page evaluation of this e-commerce site. Comparing the site to MileHighComics.com, this paper lists its many faults and makes suggestions for addressing them. Bibliography lists 5 sources.
Filename: PPwebEvalComics.rtf

Commercial Success; The Dichotomy of a Radio Station
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This 5 page paper looks at the commercial problem of running a radio station. The revenue is gained from advertisers, but it is the gaining of listeners that will attract the advertisers. The paper consider the options and the problems using a case study provided by the student. No sources cited.
Filename: TEradios.wps

Commodore International: Case Study
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This 8 page paper analyses a case study scenario provided by the student. The time is the early 1990s when Commodore International's Amiga computers offered multimedia capabilities with exceptionally good graphic integration. The computers were popular in Europe but not in the U.S. This essay includes: problem definition, alternative solutions, critical success factors, evaluation of the problem and a conclusion. No Bibliography.
Filename: PGcomdRv.rtf

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