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Papers On Marketing Case Studies
Page 34 of 147
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Consumer Behaviour and Marketing a Hotel
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This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels reputation.
Filename: TEkazahot1.rtf
Contingency Plan
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This 4 page paper presents a contingency plan for the marketing of a travel agent based on a paper supplied by the student. Three alternate strategies are proposed and a break even analysis presented. The bibliography cites 1 source.
Filename: TETAconting.rtf
Converse Chucks
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A 4 page case study of Converse. Converse is a shoe company founded in 1908 in Massachusetts. In 1917, the company introduced a canvas, high-top shoe that it called the "All Star." In the 1920s, a semi-professional basketball player named Charles "Chuck" Taylor joined the Converse sales team and began aggressively marketing the shoe throughout the Midwest as he ideal shoe for recreation and sports. For the next four decades, "Chucks," as they became known, were the shoes to have, particularly on the basketball court. This case study of Converse and Chucks looks specifically at its branding strategy. No bibliography is offered.
Filename: khchucks.rtf
Copyright, Law and Ethics: The Pat Parker Case Study
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A 5 page discussion of the legal and ethical issues involved in the resell of research material which was originally contracted from a campaign analyst, Pat Parker, and the Democratic Party. The questions of who holds copyright to the material which was generated and the legalities and ethics of a subsequent sale by the campaign analyst are reviewed. No additional sources are listed.
Filename: PPpolRsc.rtf
Corning's Fiber Optics
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A 5 page paper discussing new focus on technology, the same
one that has caused a 7-fold increase in its stock value in only three quarters. Corning is to
be commended for taking a hard look at the company it had become and reinventing itself to
be more responsive to today's markets in both the short and long term. It needs to continue
its dedication to innovative thinking and the creation of products that will keep it at the
leading edge of the telecommunications industry, so that competitors can work to keep up
with Corning rather than allowing the reverse pattern to become established. Bibliography
lists 5 sources.
Filename: KScorningFiber.wps
Corporate Culture and Project Implementation at McCann Erickson
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This 10 page paper looks at the ad agency McCann Erickson, its corporate culture and how it manages and implements projects. Various examples are included. The concept of corporate culture is discussed and defined. Bibliography lists 6 sources.
Filename: SA439Mc.rtf
Creating an International Market; Richgro
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This 11 page paper looks at how a product or company which is currently purely domestic may expand into an international market. The paper shows how a market could be assessed to find a good fit and then a marketing plan developed. The example used is the Australian company Richgro, manufacturer of a range of gardening products including a water retention product Ezi-Wet and a plan to enter the US market. The bibliography cites 7 sources.
Filename: TErichgro.rtf
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