|
Papers On Marketing Case Studies
Page 35 of 147
|
|
Creating Loyalty in Airline Customers
[ send me this paper ]
Creating loyalty in a customer base can create a great deal of value of an airline. This 8 p page paper looks at how marketing departments can create and use loyalty schemes to increase sales from both existing passengers and use them to attract new customers. The paper looks at a number of examples including British Airways, Delta and Virgin Atlantic. The bibliography cites 7 sources.
Filename: TEairloyal.rtf
Crestfield Furniture
[ send me this paper ]
This 5 page paper examines a case study supplied by the student. A furniture manufacturer has to make a decision regarding its' marketing budget, to increase the sales force or to increase the amount of magazine advertising that is taking place. The paper considers the options using a SWOT analysis to look at the position of the firm and then makes recommendations. The bibliography cites 2 sources.
Filename: TEcreatfield.rtf
Crisis and Change
[ send me this paper ]
This 12 page paper considers a company in crisis and how theories of change explain how changes occurred. The company chosen is Marks and Spencer, who lost sight of the market they were selling to, and had to make several changes before they managed to reverse the decline. The bibliography cites 8 sources.
Filename: TECrimarks.rtf
Cumberland Metal Industries: Engineered Products Division, 1980: Case Analysis
[ send me this paper ]
This is a 3 page paper which is a case analysis of the Cumberland Metal Industries: Engineered Products Division, 1980 with the focus on price determination and marketing strategy.
There is no bibliography.
Filename: JHCumb.rtf
Customer Retention by Use of the Customer Corridor;
[ send me this paper ]
This 15 page report style paper considers the use of the customer corridor in retaining and developing long term relationships between suppliers and their customers as well as attracting new customers. The paper is written in report format, heading were supplied buy the student. The paper concentrates on the example of Cadbury Schweppes, but may be equally applied to any other company in a commercial environment. The paper includes two flow carts and the bibliography cites 10 sources.
Filename: TEcusco2.wps
DAD'S PET CARE COMPANY
[ send me this paper ]
This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.
Filename: MTdadpec.rtf
Daewoo; The Success of Integrated Marketing Communications
[ send me this paper ]
The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
Filename: TEdaewooIMC.rtf
|
