Daugavpils; A Long Term Approach to Marketing the City
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This 16 page paper considers the run down city of Daugavpils and considers how the city may be developed to attract both business investors as well as tourists. The writer takes an holistic approach, considering looking at the product, in this case a city, and looking at what can be undertaken in a practical manner to prepare the area for a marketing campaign. The proposed plan involves the maximization of the existing resources and local attributes and minimizing the local problems.
Filename: TEdaugav.wps

DDB Needham Worldwide Communications Group
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An 11 page evaluation of marketing prowess and talent in the United States' largest advertising agency in the United States. This marketing case study contains a thorough analysis and all points are well-supported with citations and bibliography listing 11 relevant sources.
Filename: Ddbneedh.wps

De Beers; A Case Study
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This 5 page paper looks at the De Beers “Supplier of Choice” campaign and the way that the forevermark has been developed in order to create a branded image in the diamond industry, The writer considers the way the competition may react and the strategies that the company has and should follow given the current increasingly competitive market conditions. The bibliography cites 3 sources.
Filename: TEdebeer.rft

Dell Computer And Distribution
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A 5 page paper. Dell Computer was the first PC manufacturer to utilize direct sales channels - from manufacturer to end user with no 'middle-men.' It revolutionized the way computer companies do business. This paper discusses this practice, including the revenue Dell realizes from just their Internet sales channel. Bibliography lists 5 sources.
Filename: PGdell3.wps

Dell Computer Case Study
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This 12 page paper examines The Dell corporation. With a SWOT analysis, a Competitive Profile Matrix and an Internal Factor Evaluation Matrix, it is easy to see that this company's longevity is assured, but at the same time, it is likely that Dell should make a move. This sentiment is relayed through the entire report. An industry profile follows a short introduction and then a detailed history and analysis of Dell is performed. The conclusion provides recommendations for this firm that has been struggling during 2006, but a holistic assessment considers Dell's long history and the present environment. Bibliography lists 10 sources.
Filename: SA632Del.rtf

Dell Computer Corporation Marketing
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A 10 page paper that investigates Dell's marketing efforts. Following a brief introduction to the company, including market share data, the writer discusses Dell's success using the Internet as their "store." The marketing mix is then discussed using a modification of the 4Ps called the 4Cs. Bibliography lists 14 sources.
Filename: PGdellmk.rtf

Dell vs. Gateway: How Dell Captured the PC Market
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This 5 page paper provides an overview of Dell and Gateway. Attention is paid to e-commerce and the role it has played in marketing. Reasons why Dell is number one are explored. Bibliography lists 6 sources.
Filename: SA306DvG.rtf

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