Dell's E-Commerce Strategy
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This 5 page paper provides an overview of Dell and how the company has risen to the top of an industry. Its strategy is assessed and used as an example. Bibliography lists 4 sources.
Filename: SA110Del.wps

DELL, HEWLETT PACKARD AND ANALYSIS
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This 20-page paper takes the problems of fictitious CompuCorp and discusses ways in which it can implement e-business/e-commerce strategies by examining computer PC giants Dell and HP. SWOT analysis of Dell and HP lead to recommendations for CompuCorp. Bibliography lists 13 sources.
Filename: MTdelhew.rtf

Dell; The Information Needed to Develop a Marketing Plan
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This 6 page paper undertakes a situational analysis of a company in order to show what information is needed in order to develop a marketing plan and how that information will identify the most feasible strategy. The paper then looks at what this strategy should be, how it should be implemented and the consequences of not implementing it. The bibliography cites 6 sources.
Filename: TEdellmk.wps

Delta, American & United / Marketing Strategies In A Competitive Era
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A 10 page paper that provides an overview of the major elements of each of these three airlines and compares their approaches and success. Bibliography lists 11 sources.
Filename: Delamun.wps

Demographics of Bellingham, Washington
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5 pages in length. In order to open a new business that will become a successful entity, one must first consider the demographics of the given area, and whether the population warrants a business of the type the entrepreneur intends to begin. The focus of this paper is a case study on opening a bookstore in Bellingham, Washington, and whether the demographics of the area warrant such a business will be viable. Bibliography indicates one source.
Filename: JGAbksts.wps

Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf

Developing a Direct Marketing Strategy This
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16 page paper considers the way in which a UK company; the AA, can reach targets for increased sales to existing customers, increased customer retention and increase the customer base through direct marketing. The strategy recommended makes use of customer relationship marketing and an holistic approach to the different selling mediums and customer contract points. The bibliography cites 17 sources.
Filename: TEAAdmar.rtf

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