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Papers On Marketing Case Studies
Page 39 of 147
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Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf
Developing a Web Page for “Eyes R Us”
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This 12 page report
discusses the processes involved in the creation of a Website
for an organization called “Eyes R Us.” From designers to
dentists to dairy farmers, small-business owners are finding
that the Web is an affordable and effective way to promote
their products and services. Equally important to know with
some degree of certainty whether or not a company’s
prospective clients go on the Web to research and buy products
and services. With the proliferation of software tools
promising an easy-yet-professional-looking site in just a
matter of hours playing on the home computer, it is easy to
assume that there is no reason to hire an expensive
“webmaster” or developer to create a site. The keys to
successful Web marketing include planning for costs,
developing a concept, and product positioning . . . as well as
a great Web site. The author of this paper clearly advocates
outsourcing the process. Bibliography lists 8 sources.
Filename: BWeyerus.wps
Development of a Marketing Plan
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This 8 page paper is a case study in developing a marketing plan for a specific product. This case looks at electrical fencing and suggests a campaign including television and press designed to take advantage of the psychological aspects of marketing messages. The bibliography cites 4 sources.
Filename: TEmarfnc.rtf
Development of a Process Model
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5 pages in length. A case study
in which survey and measurement instruments are used on each of
three models. Bibliography list 3 sources.
Filename: JGAprmdl.wps
Diageo plc (SWOT Analysis)
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This 5 page paper provides a SWOT analysis and makes recommendations about this company. Much of the information comes from a case study submitted by a student.
Bibliography lists 4 sources.
Filename: SA612plc.rtf
Diet Pepsi; Marketing 1995 – 2005
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Marketing and branding for any single brand will change over time as a result of different market and environmental influences. This 8 page paper examines the way in which the marketing for Diet Pepsi has change over the decade between 1995 – 2005, bring the brand up to date and changing the image to fit in with a changed marketplace. The bibliography cites 10 sources.
Filename: TEdietpep.rtf
Different in Target Market Perception of Levi Jean in London and Hong Kong
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This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for any difference. The paper also includes an example of primary research. The bibliography cites 21 sources.
Filename: TElevimarket.rtf
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