|
Papers On Marketing Case Studies
Page 40 of 147
|
|
Directional Missteps at Oracle Corporation
[ send me this paper ]
A 7 page paper discussing Oracle
in 1990. The company had been publicly traded for four years and had enjoyed loyalty among
investors until early in 1990. Sales were still strong as were profits, but Oracle's reputation for
dishonesty and arrogance had spread and investors knew what would be coming in the near
future. By the third quarter that year, Oracle was announcing its first-ever quarterly loss - and a
large one at that. The paper notes that Oracle is still financially sound and still has time to alter its
arrogant, accusatory culture. The paper recommends that the ideal situation would be eliminating
the CEO; failing that, the Board needs to bear down on marketing and make the department
accountable to the Board while it implements changes in the way it treats customers.
Bibliography lists 1 source.
Filename: KSoracleStk.wps
Directory Enquiries Industry in the UK
[ send me this paper ]
The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Filename: TEdirenquir.rtf
Disney Analysis
[ send me this paper ]
An 8 page paper. Based on a Harvard Case study, the writer presents an executive summary, an introduction, a synopsis of problems, strengths, weaknesses and threats and recommendations with justification. By 1984, many analysts wondered if Disney was about to collapse. It was said that Disney had not kept up with the times. It has now reclaimed their enviable #1 position in the industry. Bibliography lists 1 source.
Filename: PGdsny2.rtf
Disneyland Paris; the Problems of Euro Disney
[ send me this paper ]
This 7 page paper assesses Disney's decision to build a theme park in Europe and whether or not this was a wise decision. Considering this the paper evaluates the problems faced by the company and its current direction and recommended two new strategies to help the park become more successful. The bibliography cites 7 sources.
Filename: TEdisparis.rtf
Diversification Strategy for Starbucks
[ send me this paper ]
This 3 page paper defines and explores the idea of diversification. Starbucks is used as an example. Bibliography lists 2 sources.
Filename: SA635Str.rtf
Domino's Case Study
[ send me this paper ]
6 pages in length. The writer discusses business ethics as it relates to Domino's delivery service problem and Satellite Telecommunications. No bibliography.
Filename: TLCdomno.wps
Dow Chemical's Approach to Environmental Cleaners
[ send me this paper ]
A 3 page paper using Dow Chemical as a benchmark example for InterClean, a supplier of industrial cleaning products. InterClean seeks to develop total packages based on the needs of existing customers, rather than selling them individual items on a piecemeal basis. Dow's approach to developing a workable substitute for a chlorine-based solvent banned from use resulted in Dow using customers to help it design products that work for them. By the time the total ban went into effect, all of the largest customers for the substitute were loyal Dow customers. Bibliography lists 2 sources.
Filename: KSenvClnrsDow.rtf
|
