Core Competencies And Strategic Planning
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This 14 page paper begins with an outline of some of the approaches used for strategy planning. Next, the writer explains the larger category of resource-based approaches to strategy development, then narrows the discussion to core competencies – who introduced the concept, what they are, how they are developed, and how they are used in the competitive environment. Examples of companies who have used their core competencies to gain a stronghold in the market are offered. a 10-step outline for developing strategy based on core competencies is also provided. Advantages and disadvantages of using this approach are explained. The final discussion involves honing skills for this approach, going from core competencies to core products and some of the problems or challenges surrounding the core competencies approach to strategy planning. Bibliography lists 12 sources.
Filename: PGcorecp.rtf

Creating a Business Plan for a Small Business
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This 9 page paper is not a "how to" guide for small business but rather delves into the philosophy of business planning. Several examples of small businesses which grew are used to demonstrate how individuals start successful small ventures. After defining the small business concept, the paper explains the function of the business plan. Bibliography lists 6 sources.
Filename: SA501sb.rtf

Cultural Influences in the Workplace: A rationale for increasing diversity at Vanguard West Airlines
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Fictitious situation lends itself to a proposal for an Affirmative Action Plan taking advantage of 2004 methodologies for recruiting minorities and women as well as providing costs, benefits and hidden benefits corporate wide. 5 works cited. jvAfAcPl.rtf
Filename: jvAfAcPl.rtf

Dallas Love Field Airport.
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(5 pp) Our discussion is a problem-solving one. What if anything can be done with an over eighty year old air facility, that, its owner, the City of Dallas, feels must still accommodate commercial flights? An alternative and creative solution is suggested; wouldn't we want at least that for an honored grandmother, even if she is airborne. Bibliography lists 5 sources.
Filename: BBdlsair.doc

Delta Airlines Strategic Analysis
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This 18 page paper offers a comprehensive analysis of Delta. Topic headings include an executive summary, mission, values and goals, company background and overview, including a SWOT analysis, products and services, market analysis, including competition, ethical concerns, financial situation and recommendations. 1 Table is included. Bibliography lists 15 sources.
Filename: PGdelta.rtf

Developing a Marketing Plan for an Online Jewelry Business
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A 5 page paper which discusses developing a marketing plan for an online store, specifically a jewelry store. Various information is provided which illustrates some of the things to look for, where to start, success stories and other bits of information. Bibliography lists 5 sources.
Filename: RAjewelry.wps

Developing a plan for E-Commerce Systems
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This 25 page paper looks at how a company can plan for the introduction of an e-commerce system. Using an example company that already has a marketing presence on the internet the paper consider how the current resources and future goals of the company should be used to develop a e-commerce strategy and develop a suitable system. The bibliography cites 15 sources.
Filename: TEmemsys.rtf

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