Keller Williams Realty - SWOT Analysis
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This 5 page paper presents a SWOT analysis of Keller Williams Realty, which is the fifth largest residential realty company in North America. The writer points out that although every company has weaknesses, any weakness with Keller Williams are just not observable. This company operates on the principles of ethics, values, integrity and mission. Bibliography lists 7 sources.
Filename: PGkwrlt.rtf

Knoxville Video: Business Plan Introduction
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A 4 page introduction to a business plan for a video rental business in East Tennessee. Of course there is risk in every new business venture, but we believe that Knoxville Video has the potential of becoming an integral and valued part of the local community. The business will seek to provide services that the chains and grocery stores cannot, and to sponsor low- or no-cost events that positively contribute to the community while carrying the potential for increasing traffic through the store. Bibliography lists 2 sources.
Filename: KSbusPlVedKnoxI.rtf

Lee Iacocca And Chrysler - Case Study
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This 7 page paper is an analysis of a Harvard Case Study that looks at Iacocca's legacy. The writer first provides an overview and synopsis of the case. The writer then comments on why other leaders said Iacocca was crazy, the position of the company in 1981, and the environmental factors that impacted Chrysler's performance between 1975 and 1983. The essay concludes with recommendations for the company. Bibliography lists 1 source.
Filename: PGiaco.rtf

Management Information Systems in the Rental Equipment Business
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This 60 page paper provides an overview of the use of management information systems in a rental equipment business. This paper outlines an APA formatted study of this subject. Bibliography lists 25 sources.
Filename: MHFleet4.rtf

Managing Product Safety: The Ford Pinto Case Analysis
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This is a 10 page analysis of the entitled Harvard case study. The Pinto debacle happened in the 1970s. This essay identifies the facts of the case, provides a legal analysis and an ethical analysis. Rawls' theories of due care, responsible person and moral justice are included in the discussion. The writer provides concluding remarks. Bibliography lists 7 sources.
Filename: PGpintoan.rtf

Marketing Grandma Tracy's Popcorn
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A 22 page paper combining a business plan for a startup business with a marketing plan for the first several months of operation. Grandma Tracy’s Popcorn is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress in its marketing message. The paper includes discussion of the 4 Ps of marketing (product, price, place and promotion), as well as projected financials for the first six months of operation (balance sheet, breakeven analysis and cash flow analysis). Bibliography lists 4 sources.
Filename: KSmktgPopcorn.rtf

MARKETING OF PRIVATE COLLEGES
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This 15-page paper focuses on why colleges should develop marketing plans and stragegies. Topics under discussion include SWOT and PEST analysis, as well as some recommendations for a ficitious college. Bibliography lists 19 sources.
Filename: MTcolmkt.rtf

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