Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland
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A 5 page paper that outlines a business plan explaining the reasons PepsiCo, Inc. would target the international market in Germany, traditionally an area dominated by Coca-Cola. Included are projected risks involved in this venture, as well as a synopsis of the marketing strategy that would provide the best results in this market and reflect the image that Pepsi wishes to present. Bibliography lists 6 sources.
Filename: LCPepsi.doc

PERT ANALYSIS: EMPRESS SILKS
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This 8-page paper provides a PERT sequencing analysis and explanation for Empress Silks. Bibliography lists 1 source.
Filename: MTpertanly.rtf

Plan for Textile Production in Benin
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A 15 page paper providing a plan for a US textile manufacturer to expand to the West African nation of Benin. Africa is the most promising of all the continents to which MidSouth Textiles could expand. Costs are rising where they are not already high, and MidSouth needs to locate in an area where costs still are low for the expansion to be profitable. Elimination of textile import quotas as of January 1, 2005 is expected to radically change the global textile market as it now exists, creating a market in which buyers choose suppliers based on quality of course, but based first on price. As a stable democracy dedicated to economic development, Benin provides a promising venue for MidSouth Textile’s international expansion. Includes an appendix and Table of Contents. Bibliography lists 10 sources.
Filename: KSbizPlBenin.rtf

Planning a New Business
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This 8 page paper considers how an entrepreneur may consider different business opportunities and develop a strategic plan to enter the market. The bibliography cites 6 sources.
Filename: TEnwbuss.rtf

Planning a New Home Health Service
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An 11 page expansion of a 5-page paper providing a business plan for a new home health service in San Antonio, Texas. The new business will specialize in care of the elderly remaining in their own homes. The plan includes a breakeven analysis, projected balance sheet and projected cash flow for the first 9 months of operation. This expanded plan also includes alternatives for funding (grants, corporate donations and business incubator involvement), marketing, estimate of time to achieve profitability and evaluation of the program. Bibliography lists 5 sources.
Filename: KSbusPlHmHlth2a.rtf

Planning a Petroleum - Convenience Store Business & Managing it
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A 6 page paper discussing the various issues surrounding the hypothetical case of an individual who plans to, in 8 years, become the vice president of a petroleum/convenience store. The issues to be examined and explored involve the many aspects of marketing. Personal marketing, active advertising, sales promotions, public relations, international marketing, organizing and evaluating marketing effort, and ethical involvement. Bibliography lists 5 sources.
Filename: Petconv.wps

Planning a Research Plan
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This 4 page paper considers how a business plan will be put together. The background to the plan is considered and the stages such as assessing the business idea, looking at the market and analysing the environment are all considered.
Filename: TEplanplan.rtf

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